THE BRIEF
One year on from a devastating fire that destroyed a large part of Thermakraft’s warehouse our client wanted to mark the occasion with a ‘good news’ promotion that celebrated the positive change within the company over the last 12 months.

THE STRATEGY
An apt product was chosen – Whitlock’s ‘Hot Chilli Sauce’ as the main client gift with supporting material developed to coincide with the theme that ‘good had emerged from the flames of the fire’.

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